The latest leak from Chinese social media seems to confirm that Apple’s new phones for this fall will be branded as the iPhone 14 generation, as well as hinting at an unexpected direction for the notch design.
A Weibo user (via ShrimpApplePro) posted photos purportedly showing one of the new phones, along with a production-ready sticker labeled “iPhone 14 Pro.” Accompanying text (via Google Translate) reads: “Foxconn boss broke the news again. The pills are nailed, the whole system is 6G and the pro box is white too. I think this tablet is acceptable on a 6.7 screen. 6.1 is too inconsistent. Everything is still waiting for the press conference.”
The last two numbers clearly refer to screen size in inches (iPhone 14 and 14 Pro will have 6.1-inch screens, while iPhone 14 Max and 14 Pro Max will measure 6.7 inches), while what 6G will probably have a 6-inch allotment. GB of RAM means instead of the 5G successor, which doesn’t really exist yet.
That’s a decent increase for the non-Pro models, which currently use 4GB, but no change for the Pro phones. Based on a report in February, the iPhone 14 Pro was thought to go up to 8GB, so we’ll have to wait and see when the new phones break since Apple doesn’t list RAM on the iPhone spec sheet.
The ‘pill’, meanwhile, is a reference to the new aperture for the front-facing sensors: the notch on the Pro models is widely expected to be replaced by a hole-and-pill design that looks very different from the current notch. The odd thing here, though, is that the photo doesn’t seem to show a hole and pill. Rather, it shows a single continuous black bar.
Is this a last-minute plan change, an incomplete fake drive, or just deceptive lighting? It’s also possible that there’s a screen protector over the camera cutouts, or that Apple simply hides the area between the camera and the sensors. A report from Macrumors suggests this may be the case. If true, the iPhone 14 Pro without a notch looks a lot like the iPhone 13 Pro with a notch.
As for the branding, you might be wondering if this is really a revelation. After releasing the iPhone 11 in 2019, the iPhone 12 in 2020, and the iPhone 13 in 2021, it’s no surprise that Apple has named its phones since the end of 2022 the iPhone 14, 14 Pro, and so on. But the company has not always behaved with such strict numerical logic: in the past, it regularly released S-class upgrades, such as the iPhone 4s, 6s and Xs, between the releases of full versions. There was always a slim chance that this year would be the announcement of the iPhone 13Ss, even though Apple hasn’t released an “S” phone since 2018.
Indeed, and given that the photos only show the sticker for the iPhone 14 Pro model, it’s still possible that Apple will label the non-Pro phones as part of the 13th generation. The company is expected to incentivize customers to buy more expensive phones by significantly differentiating with additional features, a more modern design and processors of different generations. The naming of the new devices iPhone 13S and iPhone 14 Pro, although unexpected, would make sense from this perspective.
Either way, we’ll find out next week when all the announcements from Apple’s September 7th event are covered here at Macworld. Until then, stay on top of the latest rumors with our regularly updated iPhone 14 guide.